Obtaining a full time position utilizing my extensive experience in Web Development, Search Engine Optimization Social Media Marketing, Sales and Graphic Design.
Highly motivated, creative and versatile Web Developer/Graphic Designer working in the advertising and publishing industry for the past 15 years. I am passionate about creating cutting edge websites optimized to rank number one on Google. With a high awareness of search engine industry trends I believe web based marking is more of a way of thinking than a series of steps. Using graphic illustrations, social media and email strategies I have developed countless advertising campaigns. In my many years working with all kinds of clients in brand management and strategic planning I have mastered the art of design and marketing.
Director of Web Development and Marketing
News Media Corporation
June 2013 – Present (4.5 years) Nationwide (remote position)
★ As Head of West Coast Web Development & Marketing I have created a marketing program for local businesses. This program includes building custom websites, (SEO) Optimizing them for Google rankings (SEM) and creating content for Social Media Marketing. In addition to being the developer behind this program I am also the one selling it to clients.
★ Managing creative direction, graphic illustration, design, and layout of the News Media Corp. West Coast branch including publications, e-blasts, ads, signage, promotions, displays, posters, flyer’s, presentations, bus wraps, and direct mail pieces.
★ Considered an Adobe CC expert using both Mac and Windows platforms on a daily basis.
★ Computer Technician updating operating systems, networking storage servers and improving work-flow for the entire office staff.
Mike Lyon Designs
February 2010 – Present (7 years) Santa Cruz County
★ Creating custom web sites from concept to launch.
★ Maintaining web sites and training company staff to manage sites.
Director of Art and Design
Times Publishing Group
August 2011 – June 2013 (2 years) Santa Cruz County
★ In charge of art, design, and layout of multiple magazines, web sites, and digital signs. I am currently responsible for 7 magazines, 3 web sites and 5 digital signage screens.
★ Tasked with creating cutting edge display ads and web sites to compliment various product lines.
★ Working with the sales staff on a daily basis to help bring the biggest return on investment for our advertisers.
★ Considered an Adobe CSS expert using both Mac and Windows platforms on a daily basis.
★ Computer Technician updating operating systems, networking storage servers and improving workflow for the entire office staff.
General Manager/Media Consultant
July 2011 – November 2011 (5 months) Santa Cruz County
★ Sales of video production services and house films
★ Creating and implementing marketing strategies
★ Overseeing staff
★ Designing company web site
Your Music Magazine
May 2002 – August 2011 (9 years 4 months) Throughout California
★ Publishing Your Music Magazine a free monthly music magazine throughout California as well as a corresponding web site YourMusicMagazine.com.
★ Managing a staff of up to 40 people responsible for content development, art & design, layout, and printing of 85 magazines.
★ Ad sales. Your Music Magazine, Your Music Olympicks, and YourMusicMagazine.com were funded primarily by advertising sales. As publisher I was responsible for all client relations and sales staff as well as invoicing and collections.
Back-end Web development
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing/Management
Training & client tutorials
Specializing in hand drawn vector graphics and graphic repair, print and online ad design in all sizes and file types. Extensive experience designing and laying out magazines, brochures, and marketing materials. Expert in Mac and Windows platforms using Adobe InDesign CC, Illustrator CC, Photoshop CC, Adobe Acrobat Pro, Flash CC, and Dreamweaver CC. Microsoft Office Word, Excel, PowerPoint, Entourage. QuickBooks and Video Editing Programs. Web design using WordPress, Joomla, web builders and some HTML, experience with all Social Networking Sites and e-mailers. Over 500 published print ads, Television commercials, radio commercials, online banners, video interviews, and blogs.
Excellent record with phone sales, door-to-door sales, and developing multi-media advertising sales strategies. Fluent with QuickBooks, Microsoft Office, Act, and other CRM systems. Six years of social networking for clients using FaceBook, Twitter, YouTube, Linked in, Myspace, Google docs, and numerous Blogs.
Responsible for managing a staff of 30 with 10 in office. I normally collaborate with clients, designers, writers, photographers, delivery drivers and performers to produce a superior product.
Experience promoting through multiple media outlets specializing in street team and social networking outlets. Staffing for live events including booking, stage management, ticket sales, security, and marketing. Sponsor and merchandise booth design and management.
Writer (reviews, blogs, internet blasts, copy, text) Interviewer (phone, in-person, email, radio, video) Good under pressure, always meeting deadlines.
References and portfolio available on request.