Skip to content

Resume

Objective

Obtaining a full-time position utilizing my extensive experience in Web Development, Graphic Design, Search Engine Optimization, Social Media Marketing and Sales.

Summary

Highly motivated, creative, and versatile Web Developer/Graphic Designer working in the advertising and publishing industry for the past 15 years. I am passionate about creating cutting-edge websites optimized to rank number one on Google. With a high awareness of search engine industry trends, I believe web-based marketing is more of a way of thinking than a series of steps. Using graphic illustrations, social media, and email strategies, I have developed countless advertising campaigns. In my many years working with all kinds of clients in brand management and strategic planning, I have mastered the art of design and marketing.

Work History

 

Head of Digital Division

Weeklys Media Group
Metro | Good Times | WatsNews, Inc. | New SV Media

July 2019 to Present

Leading a team of 6 web developers and collaborating with numerous editors, marketing representatives, social media managers and techs. Currently responsible for 87 Websites, 58 Social media pages, newsletters, online magazines and more.

Director of Web Development and Marketing

News Media Corporation

June 2013 – July 2019 (6 years)

★ As Head of West Coast Web Development & Marketing I have created a marketing program for local businesses. This program includes building custom websites, (SEO) Optimizing them for Google rankings (SEM) and creating content for Social Media Marketing. In addition to being the developer behind this program I am also the one selling it to clients.
★ Managing creative direction, graphic illustration, design, and layout of the News Media Corp. West Coast branch including publications, e-blasts, ads, signage, promotions, displays, posters, flyer’s, presentations, bus wraps, and direct mail pieces.
★ Considered an Adobe CC expert using both Mac and Windows platforms on a daily basis.
★ Computer Technician updating operating systems, networking storage servers and improving work-flow for the entire office staff.

Director of Art and Design

Times Publishing Group

August 2010 – June 2013 (3 years)

★ In charge of art, design, and layout of multiple magazines, websites, and digital signs. I was responsible for 7 magazines, 5 web sites and 5 digital signage  screens.
★ Tasked with creating cutting edge display ads and web sites to compliment various product lines.
★ Working with the sales staff on a daily basis to help bring the biggest return on investment for our advertisers.
★ Considered an Adobe CSS expert using both Mac and Windows platforms on a daily basis.
★ Computer Technician updating operating systems, networking storage servers and improving workflow for the entire office staff.

Web Development

Mike Lyon Designs

February 2012 – Present (9 years)

★ Creating custom web sites from concept to launch.
★ Maintaining web sites and training company staff to manage sites.

Publisher

Your Music Magazine

May 2002 – August 2011 (9 years 4 months) Throughout California

★ Publishing Your Music Magazine a free monthly music magazine throughout California as well as a corresponding web site YourMusicMagazine.com.
★ Managing a staff of up to 40 people responsible for content development, art & design, layout, and printing of 85 magazines.
★ Ad sales. Your Music Magazine, Your Music Olympicks, and YourMusicMagazine.com were funded primarily by advertising sales. As publisher I was responsible for all client relations and sales staff as well as invoicing and collections.

Software Skills

adobe design wordpress multisite development

Reference

★★★★★5/5
Because of his effectiveness with our digital marketing campaign Mike became an important leader of our sales and marketing team. He was also instrumental in rolling out our new websites at all of our west coast locations: He has also provided great training and support for the entire staff.
John BartlettPublisher

Skills

Web Development

(9 years)
Front-end Web development, HTML, CSS , JavaScript and jQuery, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Analytics, Cloudflare, Social Media Marketing/Management, Training & client tutorials.

Sales

(10 years)
Excellent record with phone sales, door-to-door sales, and developing multi-media advertising sales strategies. Fluent with QuickBooks, Microsoft Office, Act, and other CRM systems. Six years of social networking for clients using FaceBook, Twitter, YouTube, Linked in, Myspace, Google docs, and numerous Blogs.

Promotions/Event Coordinating

(10 years)
Experience promoting through multiple media outlets specializing in street team and social networking outlets. Staffing for live events including booking, stage management, ticket sales, security, and marketing. Sponsor and merchandise booth design and management.

Graphic Design

(15 years)
Specializing in hand drawn vector graphics and graphic repair, print and online ad design in all sizes and file types. Extensive experience designing and laying out magazines, brochures, and marketing materials. Expert in Mac and Windows platforms using Adobe InDesign CC, Illustrator CC, Photoshop CC, Adobe Acrobat Pro, Flash CC, and Dreamweaver CC. Microsoft Office Word, Excel, PowerPoint, Entourage. QuickBooks and Video Editing Programs. Web design using WordPress, Joomla, web builders and some HTML, experience with all Social Networking Sites and e-mailers. Over 500 published print ads, Television commercials, radio commercials, online banners, video interviews, and blogs.

Management

(15 years)
Responsible for managing a staff of 30 with 10 in office. I normally collaborate with clients, designers, writers, photographers, delivery drivers and performers to produce a superior product.

Publishing/Editorial

(10 years)
Writer (reviews, blogs, internet blasts, copy, text) Interviewer (phone, in-person, email, radio, video) Good under pressure, always meeting deadlines.